Thursday, April 5, 2012

Yahoo Cutting 2,000 Jobs to Focus on Personalized Services

Yahoo has decide to cut 2000 staff from the company because it wanted to reshape itself for the future. This action showed that Yahoo wanted to refocus on a select group of core businesses. Yahoo CEO Scott Thompson said the company's objective would be aiming at delivering highly personalised services to users and advertisers.

"Our goal is to get back to our core purpose--putting our users and advertisers first--and we are moving aggressively to achieve that goal, "Unfortunately, reaching that goal requires the tough decision to eliminate positions."

Thompson thought Yahoo would become much more efficient and profitable than before. Customers and their industry would be more satisfied with the current Yahoo.

Rumors of hefty job losses at the firm have been circulating since Thompson took control of the company in January.

The company wanted to save $375 million a year as a result of job cutting, but do you think this was a good idea?

I personally don't think this was a good idea because rumors of hefty job losses can create a very bad working environment. Everybody would worry about their job---can I keep it, and how long? This could actually decrease company's productivity. Cutting staff, of course, can help to save money, but the expenses(decreasing of company's productivity) are too big. What do you think?

Tuesday, March 13, 2012

Google AdWords

" Staying at the front of the Google AdWords wavefront is critical to the continued success of your business. If your rival gains the upper hand, the long-term consequences may be grave."

But how to gain and keep the upper hand

The Most Important Thing to Consider is
How to Generate Effective Key Words.

Three ways/steps can help to reach this goal.
  1. Broad Match
  2. Phase Match
  3. Exact Match
People can think of a broad match by imagining self as the potential customers of the business. What term would they use to describe your product or service? This way helps people finding out the generic key words of the business. For example: the generic key word of 505-Junk could be "Junk". Next, people need to think of the phases that matched with the business. Let's take 505-Junk as an example again. The matched phases could be "Just show us your junk" or "Junk removal".

Customers want to reach the exact business, where provide the exact products and services they are looking for. That means businesses need to pay more attention on "Exact Match" when doing Google AdWords. For example:  People want to show up their exact company name in the ad. because they want the potenial customers to find their company when searching. Companies would also need to point out the area they would like to provide service to because customers don't want to reach a company that would only provide service for, for example: WhiteRock., if the customer is living in Richmond and looking for nearby store or services.

People would also need to do a time setting for the Google AdWords because they don't want to get a phone call when sleeping. These could happen if the customer is calling from a different geographic location.

Last but not least, people need to set a daily budge for Google AdWords because the business don't want to spend endless ad. expense. Every business need to think of ROI. Profibility is always a big topic for every business.

Google AdWords Success Story: Twiddy & Company Realtors

Google AdWords Success Story: Carolina Rustica

Saturday, January 28, 2012

The Influence of Social Media

Can you imagine what would happen if the world without social media? Let's take Facebook as an example:

See, this is how social media makes today's world. Almost everyone need it, otherwise, their lives would be tedious and meaningless.

How did people get information during the days that truly without social media?
There are several options here.
  • TV Commercials
  • Word of Month
  • Magazine (Fashion)
  • Celebrities
Information is very limited in that period of time.

I remember that we put "transparency" as a characteristic in the social media world, however, I found something that against this opinion. Let's watch a video together.

How would you think? I felt very suprise about this fact. Different people get different information! I have never realised this before. There is one thing that I have learned from this video, which is I can't just rely on social media research if I really want an accurate answer. I need to research in many different ways (For example: from library, review and opinion and word of month).